All things Sarasota - The Jasmer Group: A picture is worth a thousand words

A picture is worth a thousand words

I am a stickler for quality photos when listing a home for sale.  With the pick up in the real estate market over the last few years my go to photographer has hired multiple new photographers to keep up with the frantic sales pace.  Unfortunately, some don't have the eye necessary to capture the true essence of a home.  Sometimes this could be for details of the interior (much harder) or capturing the exterior can be equally challenging especially if you don't have the proper tools.  Perhaps a camera boom or drone is needed in some situations like the before and after example below of a home for sale in Lakewood Ranch Country Club East. 

BEFORE

14430 Whitemoss Terrace  

AFTER

14430 Whitemoss Terrace Aerial

Would you believe this is the same home?  As a buyer looking a photo #1, I'm not really feeling it.  Am I buying a tree?  When I received the pictures back, I was disaapointed to see that there weren't any decent shots of the front elevation.  A few years ago my photographer would have mentioned this and suggested some aerial shots or use of a tall boom (20 foot) in order to get a better view.   Hey look, it's not as if the first picture is that horrible, but I expect more.  It could be worse....You've all seen the blury cell phone pics right?  It's like the agent was running through the house snapping pictures.  How does a seller not see those and demand better?

 

I remebered I had just met a gentleman who was new to drone photography so I called him out and the photo above is one of 16 he took that morning for me.  I was impressed with the quality and various angles he took of the front, rear and surrounding landscape to give a true "birds eye" view of the area.

 

Do you feel it's worth spending a few extra dollars to have quality photos for your listings?  My experience has been more showings, fewer days on market and higher sales prices compared to agents who use cell phones or old MLS photos for their listings.  I'm a true believer in professional photography for my listings.  It's a small investement offering big returns.  

 

Comment balloon 34 commentsDan Jasmer • June 11 2017 03:11AM

Comments

Absolutely worth the difference. My photographer will give me 6 - 10 aerials for $50, well worth every penny. Great visual of the difference!

P.S. I grew up on Ana Maria 

Posted by Mimi Foster, Voted Colorado Springs Best Realtor (FALCON PROPERTY SOLUTIONS ) about 1 year ago

Oh, it is absolutely worth paying for them, Dan!  For me, it's a not just about the quality and the job that I want to do for my clients but, my time! I'm too much of a perfectionist to do my own and would spend every waking hour editing photos if I did my own!  LOL

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 1 year ago

Dan Jasmer - indeed it is worth spending a bit more for our clients. I am also looking for a local drone photographer - and hope to help my clients.

A good picture is worth more than 1,000 words - and even more dollars for our clients.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 1 year ago

I always used to take my own photos...have not for years. Worth it many times over. I have three different photographers depending on the property and availability. Congratulations on the feature.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 1 year ago

Anymore pictures? The pictures seem to be loading slowly, but i'm where I've seen, they are phenomenal

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 1 year ago

Every photographer has different perspective and story to give to the photos, I feel. All very good stuff! Team work makes the dream work, they say Margaret Rome, Baltimore Maryland

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 1 year ago

Congratulations on the featured post. Thank you for the inspiration. Have a good day

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 1 year ago

The aerial photo is definitely a more impressive shot.

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, 914-419-0270, kat@thehousekat.com) about 1 year ago

Good morning Dan Jasmer ,

Absolutely!! I rely on professionals to take photos on all my listings. It's a small investement offering big returns. I've learned to do what I do best..list and sell and hire the rest!

Posted by Dorie Dillard, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) about 1 year ago

The first picture is probably the worst angle possible!

Posted by Nathan Gesner, Broker / Property Manager (American West Realty & Management) about 1 year ago

As our very own Barbara Todaro always says, "the eye buys." And people also buy on emotion and select houses to see based on emotional response when they first see photos on the internet. There is no substitute for top of the line professional photography when marketing a home. Congratulations on the feature... well deserved.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) about 1 year ago

Hi Nina, Barbara's a smart woman! I've been reading her posts for years.  Thank you.

Posted by Dan Jasmer, Changing the way you look at real estate (Coldwell Banker Residential Real Estate) about 1 year ago

Good morning, Dan Jasmer your aerial view is magnetic.... yes, "the eye buys" and photography trumps text all day long!!!!

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) about 1 year ago

Thank you Barbara.  FYI- You're the first Rainer I started following!  So true about the photography selling it.

Posted by Dan Jasmer, Changing the way you look at real estate (Coldwell Banker Residential Real Estate) about 1 year ago

Dan Jasmer  You picked a winner to follow with Barbara Todaro So much to learn from this caring and sharing special member.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 1 year ago

If you are in real estate you know what angles are great and what features to photograph the most, not everyone has an eye for that

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 1 year ago

That first photo should be in "bad MLS photos". It's a bad angle, too shady, etc. The drone photo is much more enticing. As a home buyer, I'd probably scroll right by that first pic, but the second one I'd want to see... NOW!

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) about 1 year ago

I can see that the photographer in the first photo was trying to capture the front door and entryway.  But it just didn't work and he/she should have known that.  

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 1 year ago

The first shot really is surprising, especially by a professional, and certainly does not do justice to the property. Our seller clients and their listings deserve the best we can offer, and great photos are a big part of that!

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) about 1 year ago

I totally agree.  I went through the same thing you did.  I had a recent lisitng and my best photographer wasn't available.  After two other photographers just didn't get it right, I was able to get my go to photograper out there to get it done right.  But now I have three sets of photos I can show people so they can see the subtle differences.   These were three professionals but their output was different.  I also find that it saves me time when I attend the photo shoot and see the photos on the spot.  Many times photographers just don't see the things the way they should.  

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) about 1 year ago

That second shot is a dramatic improvement!

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) about 1 year ago

Great post!  I looked at a listing in MLS yesterday with just 2 exterior photos (no interior photos).  Description shows totally remodeled but with just 2 somewhat blurry exterior photos I am sure people aren't jumping to go view it

Posted by Terry McCarley, REALTOR, SRES, CDPE - Cape Coral, FL (REMAX Realty Team - Cape Coral FL) about 1 year ago

I am photo challenged and I admit it and I deal with it. I agree the second photo is a better view. I am envious thatI don't have the eye. Lately, the mls is full of listings with few pictures or pictures that are sideways or upside down, its disgraceful.

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) about 1 year ago

Fabulous before and after.  The drones make a big difference.

Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) about 1 year ago

Dan Jasmer "...or capturing the exterior can be equally challenging especially if you don't have the proper tools.  Perhaps a camera boom or drone is needed in some situations..."

Right on target - and - re-blog!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 1 year ago

I understand a photographer trying to capture an angle that is different from what is regularly seen. But, it did not work and the photo should have not been used.

Photographic skill is more than knowing how to use a good camera and having nice crisp shots. There has to be attention to the details that you want to capture.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) about 1 year ago

Yes John, it takes a special eye.  Even after 13+ years in the business I miss certain details that a good photographer sees.

Posted by Dan Jasmer, Changing the way you look at real estate (Coldwell Banker Residential Real Estate) about 1 year ago

Great post!  You are right on the money about how important the first photo is and how to use a drone to really market a property.

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) about 1 year ago

Dan, I enjoyed your post so much you have a new follower!  Wishing you a wonderful day.

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) about 1 year ago

I'm not crazy about some of the drone photography I see out there. Some Realtors use drone photography for the sake of using drone photography. Buyers are looking for curb appeal. Overhead views of the roof and gutter system do not represent the true curb appeal.

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) about 1 year ago

Dear Dan,

Attending the photo shoot is a good idea, because you know, what buyers are after in that neighborhood. 

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) about 1 year ago

"Am I buying a tree?"  Haha!  Or the bush....nice post. -Kasey

Posted by Kasey & John Boles, Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties (Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com) about 1 year ago

Good for you for trying again for a better shot.  I do agree it's worth the time, effort and money to look for better shots.  

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 1 year ago

Drone photography is especially effective for properties with acreage and other features that are hard to appreciate with pictures from the ground level only.

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) about 1 year ago

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